Oregon Business Leadership Network
Employers committed to the inclusion of qualified people with
disabilities in the competitive workplace and as consumers

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Newsletter

OCTOBER 2004 ISSUE
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Hello. Welcome to this issue of the Oregon Business Leadership Network's Newsletter.
We hope that the information and opinions in this issue will assist you in your efforts to better utilize the talents of Oregonians with disabilities in your workplace!
Please share it with colleagues and associates.

This is our OCTOBER 2004 issue.


Contents
  1. OBLN Interview with Secretary of State Bill Bradbury
  2. OBLN Interview with Eileen Drake of PCC Structurals, Inc.
  3. The OBLN BUSINESS CASE - for inclusion of people with disabilities in the competitive workplace and consumer base
  4. 10 Key Statistics About Disabilities and Business
  5. Buying power: An emerging American market

Picture: Secretary of State, Bill BradburyOBLN Interview with Secretary of State Bill Bradbury

Bill Bradbury, Oregon’s Secretary of State, is a recognized leader in the effort to improve employment opportunities for Oregonians with disabilities. Recently, the OBLN had the opportunity to interview him on these issues…

OBLN: This past summer, you participated in the OBLN’s CEO Forum. What did that event mean to you and did it hold any surprises?

SECRETARY OF STATE BRADBURY: It didn’t hold any surprises; but it is really inspiring and exciting to see higher level managers at companies participating in the workshop to figure out what is the best way for their companies to more effectively deal with hiring those with disabilities – and what the benefits might be.

OBLN: What do you think, in your experience, is the most important thing that a company can do around disability in the workplace?

SECRETARY OF STATE BRADBURY: My basic message is on the whole concept of accommodation. It is the law and it is important but it gets overblown. There is not that much cost to making an accommodating workplace for people with disabilities and there are huge benefits. There is a large workforce of folks with disabilities who have lots of skills, lots of talents and lots of knowledge that you can benefit from if you make some (generally) inexpensive accommodations.

OBLN: What do you think is the importance of the OBLN as a forum for Oregon businesses around issues of disabilities in the workplace?

SECRETARY OF STATE BRADBURY: It was really great to see the turnout at the recent Forum. It is just so critically important to make sure that the message surrounding hiring people with disabilities is getting to the places that it can make a difference – and that is really what the OBLN represents. It is a forum that can bring together the Human Resources personnel, vice-president level people, who really form the employment policies of these larger companies. So I think the OBLN is incredibly valuable because it brings them together and educates them. They educate each other. The most effective communication is from the people that you work with and know and trust.

OBLN: Do you think the OBLN with its focus on improving employment opportunities for Oregonians with disabilities has a role to play in the Oregon Business Plan?

SECRETARY OF STATE BRADBURY: It certainly can be part of it. It seems to me that people with disabilities can play a role in all of our industries. The disability issue is really a cross-cutting issue. They are good for every industry. It can certainly be a part of the plan – to recognize where companies can get a whole bunch of really good employees and how they can focus it to get people they really want.

OBLN: If you had one statement to get across to businesses in Oregon on these issues, what might it be?

SECRETARY OF STATE BRADBURY: There is an incredible resource and it is a resource of people who want to work and are currently very underemployed. It is an available resource to Oregon business that will help everybody’s bottom line,

OBLN: Are there any other comments you would like to make or issues that are on your radar screen that you would like make mention of?

SECRETARY OF STATE BRADBURY: There is a poster that says “Notice my disability” – with the “dis” crossed out. It says “Notice my ability.” We have come a long way in this country. We are really much more able to recognize people’s ability rather than disability – and I think that is the challenge. It (employment) benefits not just the individual who is disabled; but also benefits the business. That is what people are really starting to recognize – that there are significant benefits on all sides… Win. Win. Win on a situation that is available here.


 Picture: Eileen Drake

OBLN Interview with Eileen Drake of PCC Structurals, Inc.

Eileen Drake is Vice President, Administration & Legal Affairs for PCC Structurals, Inc. PCC Structurals, Inc. is a subsidiary of Precision Castparts Corp., a worldwide manufacturer of complex metal components and products for a wide variety of aerospace and general industrial applications headquartered in Portland, Oregon. A recent Affiliate of the Oregon Business Leadership Network, Eileen shared some valuable insights with us.

OBLN: Eileen, you recently attended the OBLN’s CEO Forum on the business case. Were there any surprises for you?

EILEEN: Let me start with the obvious one – the level of the unemployment rate among people with disabilities was a staggering number. The other, pleasant surprise, was finding out that there really is a fairly broad range of resources available for employers; but there is also frustration with that. If you are an individual employer how would you tap into those resources? How would you even know that those resources exist to begin with? How would you find an efficient way to tap into those resources? Most of us aren’t staffed enough to be able to track down four or five or six state or community resource organizations.

OBLN: Is it important for the OBLN to be a forum for Oregon businesses around issues of disability and the workplace?

EILEEN: It certainly should be a focal point for the discussion around “How do we streamline and coordinate access to applicants with disabilities and access to resources for employers to work more effectively with their current employees with disabilities?” There are two aspects to this issue. You have the potential worker with a disability and you have the current worker who has suddenly acquired a disability or who has a disability that has worsened. What do you need to do and how do you identify resources to help you address retaining that worker and making it possible for that employee to continue with your business? I would say that the OBLN has the potential to be a focal point for information and resource contacts (for business).

OBLN: Eileen, does your company have any particular practice that works well for you around recruiting or retaining employees with disabilities?

EILEEN: One of the things that we have been concentrating on for the last three years has been updating and revising our return to work program – everything from what we call it to how it is structured and who participates in it.

It was initially called the “Light Duty Program” which isn’t an attractive title for either the employees participating in the program or the supervisors who are being asked to cooperate and provide work through the program. So we have changed that to a “Return to Work Program” to emphasize what it is that we are really trying to do – which is to serve the needs of employees who have a temporary need for modified work or modified duties. It could be that they perform their regular job with modification to it – or it could be that they need to step out of their regular position and perform other work in order to match their physical restrictions.

The Return to Work Program started out in a Workers Compensation context; but we have broadened it to include employees on short-term disability benefits, long-term disability benefits and even employees who need modified work due to pregnancy. It is designed to bring the employee back into a regular employment role within 60 – 180 days. The focus is how to stage someone’s return to regular employment in the workplace.

If an employee needs a longer term accommodation because of a disability, we will treat that as a longer term accommodation. It won’t be covered under the Return to Work Program; but we will address it the same as we would with any employee who needs an accommodation or a work modification.

The Return to Work program is working quite well. We have seen a drop in our Workers Compensation costs as this program has been phased in. We have seen broader acceptance by participating employees and supervisors in the program. It is still a work in progress; but we like the progress that we are making. There is a direct impact on the bottom line through reduced time loss claims costs. I think it helps our healthcare benefit costs as well. The research data shows that the faster you can get somebody back to work, the faster they return to good health and they don’t need the same amount of medical services that they would otherwise. Hopefully employees look at the program and feel that we still value them as employees – so they are more motivated to return to work and return to productivity.

OBLN: Do you think that the OBLN can play an important role in the Oregon Business Plan?

EILEEN: The availability of people with disabilities as a workforce should definitely be included in the Oregon Business Plan. The projected worker shortages in the future are huge, huge numbers. Employers can’t afford to ignore potential workforce resources. If, in Oregon, we have a large percentage of unemployed people who have disabilities, it is in our economic interest to look for cost-effective ways to create employment opportunities for them. It is in our economic interest as a society and, as employers, it is to our advantage to identify as broad a possible range of workforce resources as we can.

OBLN: Eileen do you have any other comments or concerns that you would like to alert us to?

EILEEN: I’m not sure that we all have a common understanding of the issues, the needs and the resources with respect to employing people with disabilities. I think there is a huge educational challenge ahead for organizations like the OBLN.

Also, the word “accommodation” has been overused in a way that makes it sound like an expense to employers. Organizations like the OBLN need to do a better job to make the “business case” for accommodation - as an affordable tool for prospective employment of persons with disabilities. There needs to be more discussion and more thinking about how to communicate that to potential employers.


 

The OBLN BUSINESS CASE - for inclusion of people with disabilities in the competitive workplace and consumer base

The Oregon Business Leadership Network has developed a concise statement on the importance of greater inclusion of people with disabilities within Oregon’s economy and workplaces. Key points for this business case were developed at a CEO forum held in August 2004, at Portland's World Trade Center complex. 15 Oregon businesses representing 100,000 employees and government leadership met to discuss the economic and skill implications of disabilities in the workplace and marketplace.

The Business Case document is available for review and comment until November 24, 2004 when it will be finalized by the Board and presented to the Governor.

See the OBLN Business Case now... www.obln.org/BUScase.htm

 

Picture of PowerPoint slide10 Key Statistics About Disabilities and Business

This highly informative presentation was featured at the OBLN's August 2004 CEO Forum. In only six minutes, it covers such important statistical information as:

* How many Americans have disabilities.

* What racial/ethnic groups have the highest incidence of disability.

* The workforce participation rate of people with disabilities.

* The collective spending power of people with disabilities.

* The % of Oregonians with disabilities who hold a college degree.

* The frequency of disability-related discrimination on the job.

* The cost of job accommodations.

View or download the presentation... www.obln.org/10key.htm

 
 Logo: Solutions Marketing Group

Buying Power: An emerging American market

Carmen Jones, President of Solutions Marketing Group, was recently interviewed by Rhonda Schaffler and Tony Dwyer on CNNfn's Market Call. According to Carmen; "There are 54 million Americans in this country living with a disability. And they also have one trillion dollars to spend in aggregate income. So, I do think that companies are missing an opportunity to reach a new market." Following those startling figures, Carmen went on to explain some basic ways to more effectively market products and services to people with disabilities.

Read the transcript or watch the online video... www.disability-marketing.com

 
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© Oregon Business Leadership Network, 2004 - 2008
Recruitment/Hiring/Retention/Return to Work/Accommodation/Cost Effective Strategies
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Lucy Baker, Executive Director, Email: lucy.baker@obln.org, Tel: (503) 281-1424
OBLN, 4134 N. Vancouver Ave., Suite 304, Portland, OR 97217
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