Oregon Business Leadership Network
Employers committed to the inclusion of qualified people with
disabilities in the competitive workplace and as consumers

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Newsletter

MAY 2005 ISSUE
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Newsletter of the Oregon Business Leadership Network
Hello. Welcome to this issue of the Oregon Business Leadership Network's Newsletter.
We hope that the information and opinions in this issue will assist you in your efforts to better utilize the talents of Oregonians with disabilities in your workplace! Please share it with colleagues and associates.

This is our MAY 2005 issue.


Contents
  1. They have $220 billion to spend. Are you getting your share of their business?
  2. June 20 - Informative Telephone Conference on this Issue
  3. Accommodating Employees with Disabilities: Don’t assume. Ask.
  4. The Job Accommodation Network: Free Counsel and Advice
  5. RESOURCE: Disability Etiquette Handbook
  6. OBLN Online Store

Carmen Jones on CNNfnThey have $220 billion to spend. Are you getting your share of their business?

The aggregate income of people with disabilities now exceeds $1 trillion with $220 billion in discretionary spending power. Not wanting to miss out on the opportunities that this market of 54 million Americans represents, savvy companies are consciously aligning their products and services to be more "friendly" to these customers. Some of the questions that arise include:

1. Do our marketing campaigns reach customers who have sensory limitations (e.g. hearing or sight impairments)? Are our marketing materials available in alternate format?

2. Is our website accessible to people with sensory disabilities?

3. Are our facilities welcoming to people with mobility-related disabilities?

4. Are our employees able and willing to effectively serve the needs of customers with disabilities?

5. Can modifications to our products or services make them more useable or appealing to customers with disabilities?

Visit the OBLN website for more information and resources...

 
 

June 20 - Informative Telephone Conference on this Issue

Carmen Jones, President of Solutions Marketing Group will be the OBLN’s guest for a live teleconference on Monday, June 20 from 10:00 AM – 11:00 AM. Nationally recognized for innovation, Solutions Marketing Group works with its client companies to plan, develop, and implement disability marketing programs. On the call, Ms Jones will outline the latest trends in marketing to people with disabilities and will respond to questions from participants.

Probably the country’s leading expert on marketing to customers with disabilities, Ms Jones was featured on CNN’s “Maverick of the Morning”. (Click on her picture to view the 4-minute video of the CNN interview.)

There is a $40 fee for participation in the June 20 telephone conference… and registration is limited. If you wish to join us, please be in touch with Lucy Baker.

Email Lucy Baker at the OBLN office…

 
 Photo: Ron Hyde

Accommodating Employees with Disabilities: Don’t assume. Ask.

“Do schools give you foreign language credits for taking sign language? Why shouldn’t they? Giving credit for it would give people more incentive to learn it. With more people learning sign language, our society would be that much more accommodating to people who are Deaf.” That idea is a good example of the practical no-nonsense thinking that Ron Hyde applies to his world. Ron is a Layout Inspector in PCC Structurals’ Small Structures Business Operation division. Ron uses a wheelchair and can draw on personal experience when talking about accommodating employees with disabilities. Recently, the OBLN asked Ron to draw on that experience and share some of his perspectives with us.

OBLN: Ron, you and PCC Structurals had some interesting experiences on the issue of workplace accommodations when, sixteen years ago, you were first hired. Some of the lessons learned might be useful to other employers.

RON HYDE: When you go to hire somebody with a disability you might want to get their input on what they would like – rather than assume that you know what they need. My employment was held up for two months while the company and the State’s vocational rehabilitation folks decided what I needed to have – like special carts for me to move stuff around and a little platform in front of my workstation to raise me so my elbows would be X number of inches from the tabletop. Well, once I finally got in there, that stuff proved to be a pain in the butt.

OBLN: Ron, anytime anyone starts a new job, it is an anxious and experience. You came rolling in to your new workstation and you saw a new little platform and some special carts that no one else had. Within a short time you realized that those accommodations weren’t working for you. What did you do?

RON HYDE: Yes, they thought I’d need to move products around with those special carts rather that push a pallet with a pallet jack like everyone else. Well, in a short time, I just went over, grabbed a pallet jack and started using it. I imagined everyone was thinking “Oh, we didn’t know you could use a pallet jack.” and I wanted to say “Yeah, I can use a pallet jack. All you had to do was ask.”

The ramp took up so much area around the workstation that I couldn’t get the pallet truck close enough to grab the parts from it. I had to keep making little trips to go get the parts - rather than have them right next to me. The ramp lasted maybe two hours. I took my own initiative. I didn’t ask. I just moved it out of the way and kept working.

I’ve since had encounters with other individuals who have had somewhat similar tales – where somebody else along the line has decided what they are going to need to do the job function – without asking them. My advice to employers is simple: When you hire somebody, ask them; “What do you think you will need to perform this function?” It saves a lot of time and guesswork. If you don’t first ask the person themselves, you likely won’t get it right… and there may be something that they need that you may not even think of.

OBLN: Ron, you didn’t need the ramp or the carts. Were there any modifications or accommodations that you did require?

RON HYDE: Not really, I was pretty much “plug and play”. The facility was fairly new and accessible. The only thing they’ve added since I’ve been here was an elevator that now lets me get to the lunchroom.

OBLN: Ron, you’ve switched jobs several times within PSS Structurals. Did those changes in job functions present obstacles to you?

RON HYDE: Once I had recently changed jobs. I was switching from working on parts that you could hold in the palm of your hand to castings that weighed close to a ton. My supervisor came by to check up on me. He looked into my booth and was surprised to see my chair sitting there empty. I had pulled myself up and out of it to climb part way in to the casting to investigate a defect. He was pretty surprised. It was a good object lesson - to not underestimate what a person can or can’t do.

On my third job, they brought in a Rolls Royce case for me to inspect. It was one of the biggest castings that this facility makes. To visually inspect it, it had to be put in a fixture. Once in the fixture, the case would be sitting about two feet over my head. My coworkers knew this and were wondering how I was going to be able to look down into it to do the inspection; but they just left the case on the pallet and went off to their break. After they left, I found a way to hook the case up to the hoist and get it up on the fixture. I taped a mirror to a piece of rod and, when my coworkers returned from break, I was reading the gauges with the mirror. Six months later, I found out that it had been a test. One of my coworkers told me: “You know Ron, we were setting you up to fail that day. We didn’t think there was any way that you were going to be able to do that part of the job. We took bets on it. And when we came in and saw what you had done…”

OBLN: Before you joined PCC Structurals, you applied for other jobs and worked for other companies. As someone with a disability, can you comment on those experiences?

RON HYDE: It was very tough. There is an invisible wall that exists. They don’t come out and say it, but you know employers are thinking “We’d love to hire you; but we think it would cost too much to accommodate your needs.” You don’t get a chance.

OBLN: Ron, the Oregon Business Leadership Network is promoting the benefits that a “culture of accommodation” can bring to a company. A culture of accommodation is a consciousness that making accommodations isn’t an unusual thing to do. Rather, it is just a smart thing to do for all employees - to enable them to bring their best to your company. Ron, on the issue of accommodation, do you have any final words of wisdom for employers?

RON HYDE: Their biggest asset and learning tool is their ears. All they have to do is learn how to ask.

(By the way, Ron doesn’t know what became of the ramp that he didn’t need; but he reports that, 16 years later, those special carts are still in use by able-bodied employees who discovered that they came in very handy for manipulating materials through some of the narrower spaces between pieces of machinery on the work floor.)


 Job Accommodation Network

The Job Accommodation Network: Free Counsel and Advice

The Job Accommodation Network (JAN) is a free nation-wide resource for employers. Skilled consultants are available to take answer your questions or give you confidential advice on job accommodations and/or the Americans with Disabilities Act. Whether you are requesting general information or advice about a specific situation, these folks are a terrific resource. Call toll-free at 800-526-7234 or email at jan@jan.wvu.edu.

Visit the JAN website...

 
 Cover: Disability Etiquette

RESOURCE: Disability Etiquette Handbook

The United Spinal Association has produced a very friendly little handbook on basic issues of disability-related communication and etiquette issues. It can be read in full on their website, printed (pdf format) or ordered in hard copy.

More information on the Disability Etiquette Handbook...

 
 OBLN Store

OBLN Online Store

Visit our online store for books and videos that can support your efforts to more effectively employ people with disabilities!

Visit OBLN Store...

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Oregon Business Leadership Network
4134 N. Vancouver Ave, Ste 304
Portland, Oregon 97217
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© Oregon Business Leadership Network, 2004 - 2008
Recruitment/Hiring/Retention/Return to Work/Accommodation/Cost Effective Strategies
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Lucy Baker, Executive Director, Email: lucy.baker@obln.org, Tel: (503) 281-1424
OBLN, 4134 N. Vancouver Ave., Suite 304, Portland, OR 97217
www.obln.org